Why We Carefully Select Every Client We Work With — The digiVirus Standard

We don’t collaborate with all companies, but that is by design.

Each week we get requests from companies looking to expand their online footprint. Some are fledgling startups with big ideas, some are well-established companies seeking a new spark, and though we have nothing but respect for each of these companies, our experience has taught us that choosing the wrong collaboration partner doesn’t just let down the company, it lets down the project.

Before we commit ourselves to any new client, we do one thing that few other agencies bother to do: We review your company.

We Study Where You Stand in the Market

Even before we write any strategy or create any marketing ad campaign for you, our experts take into account the environment of your company. What is the current position of your brand? What are your competitors and what do they do better or worse than you? Who is your target audience and what kind of reaction can you get from them?

It’s not just some background analysis which has nothing to do with your future success. In fact, it’s the base of all that we will create for you. The marketing without market knowledge is similar to the construction without proper soil analysis. It may work well for some time but sooner or later it will fall down.

We want to know your industry positioning, growth opportunities and the space which separates you from these opportunities. This is when we can create a strategy for you.

We Are Transparent About Marketing Budgets

Here’s something most agencies won’t tell you: your budget matters more than your ambitions.

That’s not meant to be discouraging; it’s simply the truth. Digital marketing is scalable, but it’s certainly not cost-free. Regardless if it’s paid media, content creation, influencer marketing, SEO, or performance marketing – any of the growth strategies you choose will have a cost attached. And when the client presents us with a vision that far outweighs their budget’s capabilities, we’re not going to accept their budget and then over-promise the results.

Our team is not here to pass judgement on your budget; we’re here to see what we can actually achieve with it. Sometimes that means focusing and growing out of it gradually. Sometimes that means shifting spending from channels that do not work to channels that do work. Our aim isn’t to drain your budget dry, but to multiply it.

If there’s a match between your budget and your ambitions, we’ll work with you together. But if there’s a gap, we’ll let you know because you deserve the truth more than our optimistic promises.

The One Thing That Is More Important Than Anything: Patience

Here is the one thing that most companies won’t like hearing, but this is the one piece of information that is most vital to digiVirus.

Marketing is magic, but it requires time to work.

We exist in a culture of immediate gratification, viral posts, and overnight successes. What these stories do not tell you is the months of consistent work and testing that preceded that moment of glory. True marketing growth takes more than two weeks to achieve.

When analyzing a prospective customer, we take his patience to be real rather than just testing him for personality reasons. Any business that is expecting immediate returns within the first month, and plans to shut down after the first week of delay in the progress of the project, cannot make it, regardless of whatever strategy is employed.

Our ideal customers recognize the fact that digital marketing involves an investment in gaining momentum. Each campaign will always have lessons to learn from. Each bit of information gathered refines our approach. Consistent efforts each month will culminate in results that seem like magic.

Our Standard Protects You, Not Just Us

Our client selection process is not gatekeeping; it is care.

We aim to collaborate with companies that we can actually help develop and grow. This implies companies with a feasible budget, an understanding of their own markets, and the kind of patience that allows good work to breathe.

In such cases, digiVirus comes up with something remarkable.