Introduction
Big update for financial ads! Starting Jan 2025, Meta’s new Financial Products & Services category replaces Credit Ads!
Starting Jan 2025, Meta’s new Financial Products & Services category replaces Credit Ads! If you’re an Ad agency in India, this update will change how you run financial campaigns. Understanding these new rules is important, especially for agencies managing ads for US audiences.
How Does This Impact an Ad Agency in India?
- Targeting Limitations
Just like the previous Credit-Ads category, the new Financial Products & Services category comes with stricter targeting policies:
✅ No Lookalike Audiences – You can’t use audience expansion for financial campaigns.
✅ Limited Targeting – Age, gender, zip code, and certain detailed interests are restricted.
- Compliance and Approval Challenges
If you’re an ad agency in India running financial campaigns for US clients, ad approvals will be stricter. Make sure your:Ad copies are clear and transparent
🔹 Landing pages follow compliance
🔹 No misleading financial claims
- Impact on Ad Performance
With reduced targeting capabilities, financial ads may see lower engagement. This means agencies need to focus on high-quality creatives, compelling offers, and strong brand credibility to drive conversions.
Best Practices for Running Financial Ads Under the New Rules
Big update for financial ads! Starting Jan 2025, Meta’s new Financial Products & Services category replaces Credit-Ads for any ad agency in India!
- Use Interest-Based Targeting – Since Lookalikes are restricted, focus on interests related to finance.
- Leverage Retargeting – Use first-party data like website visitors and customer lists.
- Test Different Creatives – A/B testing is now more crucial to optimize performance.
- Stay Updated on Meta Policies – Meta regularly updates its guidelines, so keep an eye on changes.
Final Thoughts: Stay Ahead with Digivirus!
Meta’s new financial ad category brings both challenges and opportunities for advertisers. If you’re an ad agency in India handling financial campaigns, staying compliant and optimizing ad strategies is crucial for success.
Need expert help in running high-converting financial ad campaigns under Meta’s new policies? digivirus has got you covered!
Partner with digivirus today and take your financial advertising to the next level. Visit digivirus.in now!
Contact Us Today!
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Email: marketing@digivirus..in
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Tags: Ad agency in India
