Instagram 90 Minute Videos and New Features Update
Instagram is known for Reels and short videos. But things could soon change. Reports about Instagram testing 90 minute videos have caught the attention of creators and businesses.
If longer uploads become available then Instagram could offer more space for tutorials and interviews and detailed storytelling.
Here is what Indian creators should know about this possible update.
What Is the Instagram 90 Minute Video Update
The Instagram 90 minute video update refers to reports that the platform is testing support for videos lasting up to 90 minutes.
This feature has not been confirmed as a worldwide release. Instagram users should not assume that every account can upload videos of this length.
The idea is simple. Creators could share longer content without splitting it into several smaller videos.
Why Is Instagram Testing Longer Videos
People use Instagram for more than entertainment. They watch educational videos and product reviews and business content.
Longer videos could help creators explain topics properly.
For example an Indian fitness trainer could share a complete workout session. A teacher could upload a detailed lesson. A business owner could explain products through longer demonstrations.
However longer videos do not automatically guarantee better reach.
How Could 90 Minute Videos Benefit Indian Creators
The possible update could create new opportunities for content creators.
More Detailed Content
Creators could explain topics without rushing through important information.
Better Storytelling
Travel vloggers and educators could share complete experiences in one video.
More Business Opportunities
Brands could publish interviews and product demonstrations and educational sessions.
Flexible Content Planning
Creators could choose between short Reels and longer videos depending on their audience.
What Other New Features Is Instagram Testing
Instagram is also testing Clips as Reels. This lets creators connect short Reels with full videos.
The platform is exploring Series for organising related Reels and better video viewing through Instagram for TV.
These updates could make it easier for audiences to find and watch longer content.
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When Will Instagram 90 Minute Videos Launch in India
As of October 2026 Instagram has not announced an official India release date.
Testing began with selected creators in Brazil and is expanding to selected creators in the United States.
Indian creators should follow the official Instagram website for updates.
FAQs About Instagram 90 Minute Videos
Q 1. Can I upload a 90 minute video on Instagram
Not yet for most users. The feature is currently available only to selected creators during testing.
Q 2. What is Instagram Features
Features is a new video format being tested for horizontal videos lasting up to 90 minutes.
Q 3. Is Instagram replacing Reels
No. Instagram plans to keep Reels while introducing longer video options.
Q 4. Will Instagram 90 minute videos be available in India
Instagram has not confirmed an India launch date.
Q 5. Can creators earn money from longer Instagram videos
Instagram has not announced a dedicated advertising revenue sharing programme for Features.
Final Thoughts
Instagram testing 90 minute videos could open new possibilities for Indian creators and businesses.
For now the feature remains limited. Creators should continue making useful Reels while preparing longer content ideas for future updates.
For more information read the TechCrunch report on Instagram Features.
