In today’s scenario where AI and social media are leading the world of marketing, email marketing still remain one of the most formal and easy to use marketing options. And it is still unequivocally one of the most often used platforms for direct marketing.
But why is it reliable for most of the business owners? Let’s figure it out!

How are Emails still in race?

1. Direct Communication: Emailing your client gives you an opportunity to build a direct link with them. On social media platforms, posts may or may not land at your customer’s feed. But, Emails definitely catch your consumers attention.
2. Personalized Communication: As per your consumers behavior and need, emails can be personalized. They can be written in a manner that can hook your consumer easily.
3. Quality customer relationship: Via emails, it is easy to understand the need and grievance of your customer. Also, it is easy to solve them through direct communication. This in turn makes the business look more trustworthy.
4. Better Control on actions: Unlike social media platforms, where things are regulated as per the algorithm, emails give us the upper hand in regulating things as per our strategies.
5. Easily Accessible: Most people access their emails via mobile phone, making them easily answerable and accessible anywhere.

How do emails help when personalized?

When emails are tailored as per the customer, it increases the chances of capturing their attention. This leads to increased open rates as tailored emails have better open rates than generic ones, because they’re specific and subjective.

Is email marketing worth investing efforts?

It is! Because, despite the dominance of social media platforms, emails reserve their permanent place as a formal platform to exchange business related information, be it resumes, promotions, meeting insights etc. corporate world still work through emails for the various reasons mentioned.

Final Words

Therefore, email marketing still possesses many ideal characteristics of a formal interaction platform. Though, today more and more people are highly reliable over other social media platforms, business owners still trust emails due to its relevant and reliable nature.

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Tags: Email Marketing