In this fast paced world, where everything is just a click away, here comes one more thing to ease human living; Quick Commerce or Q- commerce. This term is used for delivery of general items in just 10- 30 minutes. Unlike the traditional e- commerce, quick commerce is more specific to groceries, medicines, beverages, snacks etc.
The idea of Quick Commerce:
Initially traditional e – commerce took 4 to 5 days to deliver items. Since , the world has been on a roller coaster ride, moving exceptionally fast, this led to quicker deliveries, thus, quick commerce. Grofers (now Blinkit) set the benchmark by transforming into quick commerce.
Benefits of Q – Commerce
- Fast Delivery: It is based on this objective, to deliver within 30 minutes. This has mainly led to its popularity.
- Relevant to customer needs: Since now people need everything within minutes, this has become a go to option in every other household.
- Highly convenient: Q- commerce is the need of the hour in today’s scenario.
Renowned Quick Commerce Players:
- Blinkit: Formerly Grofers, is a successful quick commerce face. It is currently backed by Zomato and is spreading its range in every field possible. Blinkit ensures delivery under 10 minutes, luring customers to stay loyal despite heavy competition.
- Zepto: It is Mumbai based quick commerce startup, sharply making its customer base. Zepto is more young, urban user specific, also ensuring 10 minutes delivery.
Quick Commerce – the need of the hour:
Since people are being more dependent on instant deliveries, hence the companies too are diversifying their product range to everything saleable. Beginning with groceries and now dealing in almost every field, it has gained momentum in tier 2 cities as well. And in no time probably, this market will cover tier 3 cities too.
Q – commerce via digital marketing:
Being an advancement of e- commerce, it has gained momentum via online engagement. Therefore, digital marketing plays a great role in giving this industry a boom.
- App development: Every quick commerce player owns an app to gather their customers at a single place to search requirements.
- Ad campaigns: Companies spread awareness about their upcoming offers and sales via this.
- Influencer marketing: Using renowned faces to increase customer engagement.
Hence, digital marketing gives a push to this field by introducing it in every corner of the world.
Final Words
Q- commerce is a fast growing industry, diversifying its services in every field possible. Also, with 10 to 30 minute deliveries, it has made things more convenient for the customers. Therefore, it is undoubtedly aligned with today’s requisites.
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Tags: Quick Commerce
