Pomelli is an AI-powered marketing tool launched by Google Labs in partnership with Google DeepMind, specifically designed to help small and medium-sized businesses create on-brand social media campaigns quickly and easily. It entered public beta on October 28, 2025, and is currently available in English for users in the United States, Canada, Australia, and New Zealand, free of charge during the beta phase with no credit card or invitation required.
What is Pomelli?
Pomelli uses advanced AI to analyze your business website and automatically creates a unique “Business DNA” profile for your brand. This profile captures your brand’s tone of voice, color palette, fonts, images, and overall style by scanning the content and visuals on your website. This means Pomelli understands the essence of your brand without needing you to upload complicated brand guidelines or documents.
Once the Business DNA is established, Pomelli generates tailored marketing campaign ideas that reflect your business identity. You can choose from its suggested campaigns or enter your own ideas in simple language to create content that matches your goals. Pomelli then produces marketing assets like social media posts, website content, and advertisements that are consistent with your brand’s look and feel.
How Pomelli Helps Businesses
For businesses without dedicated design or marketing teams, Pomelli provides an affordable and efficient solution to create marketing content that looks professional and stays true to their brand. It reduces the time spent brainstorming campaign ideas and creating content from scratch, making marketing more accessible for small-to-medium enterprises.
Users can also customize the AI-generated content—editing text, images, fonts, and colors—to better fit their preferences. The finished materials can then be downloaded and used across various marketing channels, although the tool currently does not directly publish content to social media platforms.
Getting Started with Pomelli
To start using Pomelli, simply visit labs.google/pomelli, enter your business website URL, and allow the AI to analyze and build your Business DNA profile. This process takes under two minutes. After that, you can explore campaign ideas, customize creative assets, and download your content for use. Since it’s a beta product, Google welcomes user feedback to improve the experience.
Why Pomelli Matters
Pomelli is an innovative step toward democratizing marketing creativity by using AI to empower smaller businesses with capabilities traditionally available only to larger companies with in-house marketing staff or expensive agencies. By automating brand analysis and content creation, it helps businesses maintain consistent messaging and visual style across platforms while saving valuable time and resources.
Summary
Automatically analyzing your website to build a unique brand profile (“Business DNA”)
Suggesting tailored campaign ideas based on your brand
Generating editable social media posts, ads, and website content consistent with your style
Enabling fast and accessible content creation without specialized marketing skills or resources
